Advertising works!

Are you a business that represents a product or service? What is your point of differentiation? What separates you from your competitors? And 'quality? It 's the price? And 'packaging? And 'placement or promotion? The bottom line is you are selling? If not, why not? The answer may lie in advertising.

They say that nothing happens unless it is announced. No advertising = no sale. But many business people are wary of paid advertising, because it seems to return the investment. There are many reasons for this - throw spotty ads, both online and offline more often does not work well and can afford to advertise regularly in bulk? People are insensitive hyper from advertising on TV, radio, internet, junk mail, magazines, people, etc. are getting smarter and optimization of advertising out - people are getting tired of the mentality of Wall Street advertising that has spurred so many books and university courses. As a result, advertising is big business focuses on higher volumes of mass advertising repetitive beat their message into the minds less and even less receptive to this kind of junk noise. Do not believe me? How do you feel REALLY advertising you see or hear? Are you tired of it? So there are 300 million other people. But what are the alternatives to communicate your offer?

Advertisers are very creative little creeps who try all kinds of angles to trick you not realize that they are advertised - are covered with ads in "infomercials" and now underlie some aspect of infomercials on PBS interview. Slogans such as "info-advertising", which are designed to highlight the problems that do not know you had (like EzineArticles) and set the off-easy solutions to complex problems if you only "buy now". And you can read article after article, book after book, and the bottom line remains the same - the only people who make advertising money are those selling advertising.

And you realize that the product or service you offer really does not matter when you advertise? You can take all the goods and services around the world and put them into two piles: Good products and bad products. Keep in mind that a good marketing team can sell defective products, but a bad marketing team can not sell good products. And what is the definition of a "bad product" anyway? The definition of a bad product is when you send people back because it sucks and they want their money back. If the product sells and you do not get a return or a compatible then, for all practical purposes you have a good product. Why not sell it, then?

People have a tendency to blame the product if the advertising is not sold. But if you have a good product and make an announcement and nothing happens how can you blame the product? The product is inert. It 's just sitting there waiting to be sold. It is not the fault of the product. The fault lies with ADS. So you can simplify your life by eliminating the "product problem" mentality and wrap your mind around the fact that you have an advertising problem, however. Which brings us back to the beginning of this article.

Point of differentiation - what's the point of differentiation of a paper clip? Keep in mind that staples are a competitive billion dollar industry.

Okay, here's the bottom line in this article - if you are not having any luck advertise the product online and can not afford mass advertising so a very simple solution is to use off-line ads in the newspapers. These ads are cheap ranging from $ 10.00 to $ 50.00 depending on the position of the newspaper and readers / subscribers. But there's no better place to spend advertising dollars if you're on a tight budget. You are going to make mistakes when you announce how you sharpen your title and the hook to get people to act and you can do very specific tests in different markets to assess the response ad. Do you have a website? Take your cue from big players Travelocity.com, PriceLine.com and other services on the Internet - all conventional advertising - on TV! Why? Advertising on the Internet sucks. We have a commercial kit called "publicity work" which is a very carefully constructed manual on writing effective ads to drive people to your website. It shows how to write ads, but more importantly, shows all over the United States market and how ads can be used to guide the market to your website at low cost by reducing the amount of classified advertising in such a way that only cost a few dollars . For example, an announcement could be the following: advertising works! http://www.smart67.com just! FOR CHEAP! No phone, no fuss, just a title and a web address. The objective is to test the titles. Test, test, test! Check it out ...



James W. Hart, IV

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