Wednesday, July 11, 2012

Digitized Software for Attorneys


Reading the interview with E. Dans article in the journal "New Technologies" has led me to some reflection on the current appropriateness of the legal digital world. The vision is certainly not very encouraging despite the lack of reliable statistical data.

Just as indicative say we have the platform "legalsolo" an interesting project which we have discussed before, in which approximately 200 lawyers are unified as a forum for coffee or your tweets square coterie (among them are followed or not ) and contained updates to their blogs, as well as provide content interesting case law and legislation free of charge. Between 185,000, not even reach 0.1% of the population so the result is not exactly encouraging.

For many, many lawyers still (too many I think), having a blog, twitter or be linkedin or facebook no longer a "Frika" own a few "enlightened taradillos" that have gotten into the fashion move is the Internet and social networks in which they do not "have time to be."

Even knowing that the perception of digital reality and all that entails is harder for the "digital immigrants" (born from 1970 to back) than those referred to as "digital natives", the truth is it would be nice to realize that the Internet and social networks are not a fashion, have come here to stay and will be primarily because consumers, legal service, too, have come to "give" to a click to do things and to get information, and do not want to phone or quotes, want to interact at their convenience (from 12 at night included), asynchronously (fortunately !!!!) and are unwilling to wait or make a phone call when our agenda as permits.

We live in a new reality "that everything has changed" and have the option to do before, but probably we will be carrying this residual markets where subsistence will be complex and precarious.

Adapting to the digital world is just a mental barrier problem, one of the obvious characteristics of new technologies and mutitudinarias has made is that the learning curve to use is virtually nonexistent, and there are tools for everyone ... and on top and uses free!!

What effect does this in our profession?, Easily. Do not try to charge for value chains in our product (knowledge) and peréclitas. The value today is in the confidence that the lawyer and CRM software for lawyers to use, creates a relationship that evolves over other channels of communication. Do you face? As always necessary, indispensable if you will, but in some other manner, thanks to a technological world that provides tools with which the client is increasingly familiar in another way, in which the asynchrony in communication and often move in higher parameters.

Can you discuss what I mean?, No doubt, but what is indisputable is the changing social environment in which we operate. As with the dinosaurs, the ability to adapt will determine survival.

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