Wednesday, August 15, 2012
Start an Ezine - 3 Simple Steps to Article Marketing
If you are writing simple small articles, in order to drive traffic to your website, so you have a big head start in creating your own regular ezine (electronic magazine) that is not even funny.
Before showing you how easy it will be 'for you, let's look at this you might want to start your own ezine. People said, "The money is in the list" all the time we were mailing list (online or offline), so building a list of prospects and customers should be a part of every business e-commerce.
But nobody is going to join your list "just because you have one" so you're going to have to offer them something of value in return. It is able to offer a special report, ebook, etc., to take them off your list, but then you still have to give them good content to keep them on your list and build a relationship with them.
What can it mean that the relationship is more sales when you step something to people who subscribe to your ezine. If you have been giving them good information - helping them in whatever your niche is - they're going to give more weight to your recommendations if you just plant something blue.
That's why you want to have an ezine - which means a loyal following and more sales for you. The problem most people have an ezine is not leaving, but to continue to do so - it takes a real commitment.
The nice thing about being a marketer article is that you have content sitting there waiting to be used in your eZine issues, and you are always busy creating new content.
Start by going back through your articles written before and find the ones that are "evergreen" - those that are not time critical. Even if you have them published on the Internet in the past, can still be used in an ezine. With the billions of pieces of content on the web, the chances of someone after reading your article - and remembering that they read it - is infinitesimal.
Depending on how you have been prolific, you probably have several weeks worth of ezine issues already. You'll still do a little tweaking to make them seem an ezine, but the core of every issue - the content - is ready and waiting.
See how many questions you have weekly "canned" and then put them in an automatic reply, one per week. Now you can put together a list of topics we'll cover in the coming weeks and use it as a list of "Here's what you'll discover ..." encourage people to subscribe to your ezine.
If you have been article marketing for a certain time you have a wealth of material you can now use to create your own weekly ezine, and that can turn into increased sales for you ....
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