YouTube Extend Advertising in video

When Google bought social, non-commercial YouTube, all the analysts were puzzled over how, where to go to make money by buying £ 832,000,000. Well, this puzzle might have been answered - at least in part - with the latest announcement from the Internet giant, the ads are to be incorporated in some of the videos posted on the site.

YouTube hoping that their innovative approach will be so intrusive as their current online advertisements placed by the owner Google. A transparent overlay advertising, will start in 20 seconds video clip selected, displayed in the bottom fifth of the video. If the ad is ignored disappears after 15 seconds, but clicking on the ad will play. Mindful of the uproar of many YouTube users after the announcement of its acquisition by the giant search engine, Eileen Naughton, director of media platforms YouTube, said: "We're trying to be respectful of the YouTube community, while working also with our marketing partners. Our research has shown that less than 10 percent of users choose to close the image overlay as soon as it appears. "Evidence, Naughton says, that the majority of YouTube users are not unduly disturbed by this new form of advertising.

Research has also shown that traditional forms of television advertising were not popular. Internet viewers do not appreciate a pre-roll commercial, where you play a clip of the first advertising content you have clicked on it, or have an interruption of their vision once they had started. Shashi Seth, group product manager for YouTube explaining their need for a new approach: "Our experiments with pre-roll has shown a very high dropout rate."

Google will charge advertisers $ 20 per 1,000 page views for the service will be rolled out first in the United States. They are anxious to ensure that the big brands do not appear together with inappropriate content such as pornographic or violent content, and thus avoid the embarrassment suffered by Facebook recently, when the brand pulled their advertising because it included the British National Party page.

Initially, only be established using media partners such as Warner Music and YouTube in 1000 only added content "partners", including Chelsea Football Club and the BBC's commercial unit will be in advertising with this method, which is due to roll in United Kingdom in a few months.

However, if the new approach to advertising on YouTube will reveal more discreet ads on-line available on the web site remains to be seen. In fact, if it is not visible enough, then someone could put into question the competitive edge for their business partners, including the advertisers themselves. But, on the other hand, if one takes away then provide the default template for the entire video advertising, and also add significant revenues for video-sharing sites .......